According to a study by the New Economics Foundation in London, a dollar spent locally generates twice as much income for the local economy. When businesses are not owned locally, money leaves the community at every transaction.
While produce that is purchased in the supermarket or a big-box store has been in transit or cold-storage for days or weeks, produce you purchase at your local farmers market has often been picked within 24 hours of your purchase. This freshness not only affects the taste of your food, but the nutritional value that declines with time.
Ever tried a tomato that was picked within 24 hours? Enough said.
Because the produce will be handled less, locally grown fruit does not have to be “rugged” or stand up to the rigors of shipping. This means that you are going to be getting peaches so ripe that they fall apart as you eat them, figs that would have been smashed to bits if they were sold using traditional methods, and melons that were allowed to ripen until the last possible minute on the vine.
By eating with the seasons, we are eating foods when they are at their peak taste, are the most abundant, and the least expensive.
Whether it's the farmer who brings apples to market or the baker who makes bread, knowing part of the story about your food is such a powerful part of enjoying a meal.
When a farmer is producing food that will not travel a long distance, will have a shorter shelf life, and does not have high-yield demand, the farmer is free to try small crops of various fruits and vegetables that would probably never make it to a large supermarket. Supermarkets are interested in selling "name brand" fruits and vegetables: Romaine lettuce, Red Delicious Apples and Russet Potatoes. Local producers often play with their crops from year to year, trying out Little Gem Lettuce, Senshu Apples, and Chieftain Potatoes.
When you buy local, you give those with local open space – farms and pastures – an economic reason to stay open and undeveloped.
Next time you are shopping at the local supermarket take a look at the produce stickers found on your purchases. There is information in that sticker you may want to know.